In my 8 years of experience, I’ve worked with and for small and medium-sized brands, providing expertise in Copywriting and Content Writing, Social Media Management, PR, Communication Campaigns, Brand Activations, Event Management and Project Management.

I like connecting with the people behind the brand, fostering a sense of order and structure, while following my intuition and pouring my heart and soul into everything that I do. Dedication, integrity, attention to detail, organisation, enthusiasm and a continuous thirst for learning are the cornerstones of my work ethic.

The story of who I am today started with an insatiable passion for the performing arts (music, dancesport, theatre and film) and continued with a book launch – the very first event that I’ve ever organised.

My academic journey led me to pursue a bachelor’s degree in Advertising at the Faculty of Political, Administrative and Communication Sciences in Cluj-Napoca, followed by a master’s degree in PR and Advertising, in English. My career started with a first job in the media industry – I was promoting events in a local paper. I continued with a brief stint in external PR, followed by a foray into wedding planning. Then, a period of freelancing ensued – a mix of Communication, Social Media Management, Advertising and Event Planning. After all, ALLA was born.