how I turned a fashion design studio into a pioneering brand of authenticity and sustainability
ANA Clothing Studio is, in theory, a fashion design studio based in Cluj-Napoca. In practice, ANA Clothing Studio is a beautiful, profound, and sincere story about simplicity, personality, and sustainability. Our collaboration began in 2021 with the launch of the first wedding dress collection - Heartbeat, and continues to this day.
What did we set out to achieve?
Ana, the person behind the studio, strongly desired to build an authentic brand, showcased in the right light, offering customers a complete fashion experience while educating and fostering loyalty around slow fashion: sustainability, personalised design, and superior quality.
What does the collaboration between ALLA and ANA Clothing Studio mean?
Strategy and coordination of online communication
We integrated the concept, values, and products of ANA Clothing Studio into a communication plan that naturally and faithfully represents everything the brand stands for. The messages are built on transparency, emotion, and human connection, highlighting not only the quality of the products but also the responsible production process.
Product/collection launches
We launched six clothing collections and multiple product series together, using creative concepts, photoshoots, video materials, teaser campaigns, and Social Media posts.
Content Writing
We crafted texts aligned with the brand's voice for collections, products, the website, Social Media posts, and other promotional materials, strengthening its identity and message.
Website makover
We built a new website with a modern, functional design that aligns with ANA Clothing's values. We carefully considered the user experience.
Brand activations
We conceptualized the brand's presence at fairs and events, fostering a closer connection between the brand and its community.
Results
Increased brand awareness
Enhanced online visibility
Stronger connection and loyalty among customers
Positive feedback from clients
What does Ana say about our collaboration?
You don’t even realize how much you need Andreea in your life until you start working with her! I am incredibly grateful for our collaboration. It is (and always will be) something essential for my small, heartfelt business. Aside from the fact that a close and beautiful friendship began to blossom from our very first meetings, I’ve been fascinated from the start by how well she understands me, how she manages to piece together ideas and thoughts that were floating aimlessly in my mind without a clear direction, and how she extracts the essence from my (many and chaotic) ideas. Starting our collaboration has brought a lot of clarity, direction, and substance to what I build every day at ANA Clothing Studio.
It’s hard for me to sum up in a few words (especially since this is usually where she steps in to help me summarize!) just how much Andreea has helped me through everything we’ve done together, but one thing is certain: I wouldn’t have reached this point without her by my side!
The most important help she gave me was believing in me from the very beginning. She understood how much heart I pour into what I do and always ensured that I prioritized the values that matter most to me. Together, we built the guiding thread that I follow, enabling me to shape an authentic, meaningful brand that completely resonates with me.
