Organizer:

SEPTEMBER 30th, 2022
BTarena Cluj-Napoca

Sting's My Songs concert was "a masterful performance from start to finish," bringing together his most beloved songs, written throughout the 17-time Grammy winner's illustrious career—both with The Police and as a solo artist—including ”Fields of Gold”, ”Shape of My Heart”, ”Englishman in New York”, ”Every Breath You Take”, and many more.

CONCERTE CLUJ online

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Personal note:

I imagined the beginning of the concert and prepared a post using the following words: He stepped onto the stage with confident strides, already stirring the first waves of emotion with his most beloved lyrics and musical chords. This is how STING’s long-awaited concert at BTarena in Cluj-Napoca began. But it was so much more than that! The STING - My Songs concert was enchanting music and heartfelt singalongs; it was pure joy. It was a succession of vibrant, cherished moments I will never forget!

Communication Activities

We integrated the most effective online and offline communication channels into a promotion plan meant to deliver information to STING’s fans nationwide. We utilised: organic & paid Social Media, Radio, Print Media, Outdoor Advertising and more.

We crafted compelling texts for the website, Social Media, and press, blending messages inspired by the artist’s songs with key insights into his career.

We implemented a Social Media strategy that combined organic and paid content while ensuring prompt and transparent responses to the online community built around the event.

We issued 4 press releases - 3 before the event and 1 post-event - generating over 150 mentions in national, regional, and local media. 10 media outlets attended the event, including 4 TV stations: Antena 3 CNN, Prima TV, Aleph News, and Via Cluj TV.

Results:

Sold-out event

Over 150 media mentions in the national, regional, and local press

Increased brand awareness for the organizer

Positive feedback from attendees

They were part of the team:

Co-organizers: Cherry Tree Music Company, LIVE NATION

Communication Assistant: Jessica Petri
Ads Managers: Tamas Toró, Orsi Sánta
Graphic Designer: Attila Fórizs
Web Designer: Csaba Nagy
Photographer: Lóránd Vakarcs

Social Media

Contact

E: andreea@allacommunication.eu
T: +40 743 073 483

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